The Mailing Division of Magic Lantern Studios offers professional assistance in getting your message to the masses via the US Postal Service. No matter how it needs to be prepared, whether as a wafer sealed self-mailer, inserted into an envelope, or polybagged, our staff has the equipment and expertise to get your sales and marketing materials into the mail stream as quickly and cost-effectively as possible.

We especially take pride in helping our clients keep their postage costs to the bare minimum. The key to accomplishing that goal is planning. Take for instance the case of the client we helped save a significant sum of money by making them aware of the US Postal System regulations for a postcard. By helping them redesign their postcard, the client obtained close to an additional 3 cent discount per piece!

Furthermore, we were able to upgrade their mail to First Class from Standard A (formerly known as Bulk Mail). That meant not only did their postcards get First Class delivery speed but the mailing cost them less than the slower, Standard A mail classification dictated by their original design. By utilizing our design staff's know-how, the client was able to save enough to do a second mailing to a select customer list.

That's why many of our clients capitalize on our Print Division's design and production capabilities to help them create mailing pieces that take advantage of our knowledge of the Post Office's intricate web of regulations. But regardless of who prepares your mailing piece, our Mailing Division staff will make certain that your mailing abides by the rigorous Postal regulations so you obtain the best postage rate for your mailing, whether your mailing is 1,000 pieces or a million pieces.

Our Mailing Divison Staff uses our special computer programs to checking your mailing list for duplicates, which are a common occurrence especially when several lists have been combined. Next, they run your list through special USPS Certified software that creates a postal sortation scheme and CASS certifies the data in your list so it meets USPS standards. Once that process is completed, your list is compared against a US Postal Service approved Move-Update software program that automatically updates the adresseses of people who have notified the USPS that they have moved in the past 90 days.

While all this is happening in the IT department, others on the staff may be applying wafer seals to your self-mailers, or inserting elements of the mailing into your envelopes. When all the list work is completed, and tray or sack labels have been printed, we use our high speed inkjetters to address your materials and add any custom messages you may want placed onto the finished items. We then sort the addressed pieces into sacks, trays or tubs for delivery to the Postal Service.

And, don't think that just because you don't have your own mailing list that Direct Mail can't be a viable part of your marketing program. We can help you obtain a mailing list that fits your marketing needs precisely. Or, we can augment your existing list with additional prospect names to increase the scope of your marketing effort. We have resources for lists that cover just about any demographic possibility you want to explore. We also have access to lists that permit unlimited usage which can be a very compelling financial consideration in list acquisition.

To sum it all up, the MLS Mailing Division has the knowledge and tools necessary to help you get the most return from your available budget so you and your firm can achieve your marketing objectives.

The MLS Direct Mail Division offers the following services:

- List Acquisition / Preparation
- USPS Approved Presorting and Barcoding
- Folding and Wafer Sealing
- High Speed Insertion
- High Speed, Multicolor Ink Jetting
- High Speed Polybagging and/or Shrink Wrapping
- Custom Mail Piece Design and Print Services